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When the economy is moving forward robustly, most executives focus on growing sales. It's only natural. But inevitably when the economy slows and times get tough that focus shifts. Most executives turn inward, looking at how their business is operating, as they face hard choices on how to preserve the company.

As businesses struggle to survive a downturn, leaders generally choose to behave in one of three ways:

• "the ostrich" - preserve the status quo, and just hope for the best
• "the bull in the china shop" - blindly cut expenses across the board
• "the fox" - use the downturn to make your business more effective so when growth returns you'll be in an even better position to move quickly

This document explains the ten "secrets" one must consider to deal with the current economic climate.